A photogenic dessert destination with 90’s nostalgia. Think shiny stickers, neon visors, POGS, anime cards, and mix-tapes for your secret crush.

We developed a visual identity that reflects 80s and 90s nostalgia in a clean, modern and playful way. We used matte mirror board, neon colours and also developed 20-30 custom stickers. The final ‘ello visual identity is Instagrammable, playful and interactive with its customers, helping customers truly feel like a part of the brand.

We also helped the client come up with the name ‘ello, designed packaging, designed collaterals, created a custom website and consulted on the physical pop-up space interior design.